Identifying the Needs of Your Audience

“If you give an audience a chance they will do half your acting for you.” – Katharine Hepburn

Katharine Hepburn, the great American actress, knew a thing or two about utilizing an audience. 

When you set out to write an article, it is important to know how to use your audience. This will help you create something that is in demand and that is well received. When your audience feels their needs are being met by your articles, they will consider you a reliable authority and keep coming back for more!

Watch this video to learn how to ask yourself the right questions about your audience to jumpstart your article writing process!

1. Who is my audience for this article?

It is important to know who you are writing for. This will help you develop an appropriate tone and style for your article. It will also help you present the information you want to present in the most effective way. For example, using jargon or complicated concepts in an article would not be appropriate for a reader who is new to the niche.

2. Why am I writing this article?

Are you writing to introduce people to your niche? Are you writing to raise awareness for an issue? Are you writing to inform someone who is already an expert of a new product or technique you discovered? Each of these scenarios would require a different article.

3. What information does my audience crave?

Knowing what your audience wants to learn is a very important piece of information to have. This ensures you are delivering the type of content that is in demand.

4. Why does my audience need this information?

This ties into the previous questions: if someone reading your article wants to learn everything there is to know about golf because they want to become an instructor, they would want a vastly different article than someone who is just looking for a few beginner tips to improve their weekend game.

5. How can I deliver even more to my audience?

Making sure your links are optimized to deliver the best content is very important. If you are sending readers to your link for more information, make sure it’s easy to find and plentiful. This will build trust and keep your readers coming back to you again and again.

Channel your audience with these questions and let them help you in your future article writing!